Nomuw

Pricing model

Nomuw × Homegrown Ventures · portfolio pricing

We get paid as you grow, and as we cut your costs.

One commercial model for every Homegrown Ventures CPG company: a progressive monthly revenue share that gets cheaper as you scale, a 10% share of the sourcing savings we verify and deliver — for 18 months only — and a single $5,000 fee for each new market we open. No retainers, nothing owed on savings we did not create.

Fee 1

Progressive monthly revenue share

Structured like income-tax brackets. Each rate applies only to the portion of monthly revenue inside its band, so your blended rate falls as you grow while our dollar fee never drops when your revenue rises.

  • First $10,00010.0%
  • $10,001 – $20,0007.5%
  • $20,001 – $30,0005.0%
  • $30,001 – $50,0004.5%
  • $50,001 – $70,0003.5%
  • $70,001 – $100,0002.5%
  • Above $100,0001.0%

Fee 2

Sourcing savings fee — 10% for 18 months

We find alternative suppliers, manufacturers and sourcing arrangements that lower your unit cost while holding product quality. When a verified reduction lands, we take 10% of the savings actually realized on units you purchase — you keep 90%.

Savings per unitBaseline unit cost − new unit cost
Nomuw fee per unitSavings per unit × 10%
Monthly feeFee per unit × units purchased that month
Fee window18 months from each arrangement's start date

Purchase nothing in a month and the fee is $0. If the new cost is not below baseline, the fee is $0. After 18 months, that SKU's fee becomes $0 automatically.

Fee 3

Market entry — $5,000 per new market

When we open a new market for you — a new country, region or major channel — there is a single one-off fee of $5,000 for that market. It covers the entry work end to end and is billed once, in the month the market goes live.

Fee per new market$5,000 one-off
BilledOnce, in the launch month
Recurring?No — never repeats
Multiple marketsCharged per market opened

Independent of the other two fees. Open three markets and it is $15,000 total, each charged in its own launch month.

Conditions of engagement

The conditions for this pricing structure

This model only works when Nomuw can run the levers that drive it. We take clients on under this structure when the following three conditions are in place:

Condition 1

Minimum monthly ad budget of $5,000

We require a minimum monthly advertising budget of $5,000. On occasion we may elect to spend less than $5,000 in a given month, but we are always allowed to spend at least $5,000.

Condition 2

Nomuw runs Amazon PPC — or full visibility

We are responsible for Amazon PPC ads. If that is not an option — i.e. the seller is not using a Nomuw-owned Amazon account — we require at least an hour-long weekly meeting with whoever is managing the ads, in addition to full visibility into the ad campaigns.

Condition 3

Timely production orders and restocking

Production orders and restocking must be placed on time so stock never runs out. An out-of-stock situation stalls both your revenue and the advertising momentum we build, so keeping inventory flowing is a condition of the engagement.

Worked example

$112,000 of monthly revenue, one re-sourced SKU

Every figure below is generated by the same engine that powers the calculator.

Monthly revenue share

$4,720.00

4.21% effective rate

Sourcing savings fee

$5,000.00

10% of $50,000 realized savings

Total Nomuw fee

$9,720.00

Revenue share + sourcing fee

Revenue share on $112,000

Revenue bandRateRevenue in bandFee from band
First $10,00010.0%$10,000$1,000.00
$10,001 – $20,0007.5%$10,000$750.00
$20,001 – $30,0005.0%$10,000$500.00
$30,001 – $50,0004.5%$20,000$900.00
$50,001 – $70,0003.5%$20,000$700.00
$70,001 – $100,0002.5%$30,000$750.00
Above $100,0001.0%$12,000$120.00
Total4.21% effective$112,000$4,720.00

Sourcing savings on 5,000 units

Baseline unit cost$20.00
New unit cost$10.00
Savings per unit$10.00 (50%)
Nomuw fee per unit$1.00
Units purchased5,000
Gross client savings$50,000
Nomuw sourcing fee$5,000
Client keeps$45,000 (90%)
Fee duration18 months from commencement

If a new market also launched this month

New markets opened1
Market entry fee$5,000 one-off
Month total with market entry$14,720.00

Total owed for the month (no market launch)

$4,720.00 + $5,000.00 = $9,720.00

Model your own numbers